Phone cameras are an integral part of many people’s lives, helping them to take keepsake photos with their loved ones, record funny videos to post on TikTok or meet online on Zoom or Google Meet. Understanding this, Apple and Samsung have invested heavily in camera sensor technology. The two technology companies want to emphasize that the camera is the most important factor, as it greatly influences the user’s decision to buy a new cell phone, in addition to the advantage of the hierarchy of high-quality and low-cost smartphones
Users Are Willing To Spend A Lot Of Money On High-end Phones And Cameras
Users are willing to spend a lot of money on high-end phones and cameras
The Galaxy S23 Ultra and iPhone 14 Pro are proof that the big guys want to appeal to photographers and videographers and expand the capabilities of a device small enough to fit in a pocket like a smartphone.
The two devices are also the latest attempt in a decades-long camera race between the tech giants. In particular, Apple and Samsung are two brands with the highest market share and they have a profound impact on the smartphone that people use every day. For them, to be the best smartphone, they must first have the best camera.
Many people think that not everyone needs a sensor with a 100x optical zoom and a screen the size of a tablet. However, recent evidence suggests that high-end phones continue to attract a wide range of users, which means Apple and Samsung’s camera-focused strategies are working.
According to Counterpoint Research, the average sale price of iPhones in the third quarter of 2022 increased by 7% compared to the same period last year, which indicates that Apple’s most advanced smartphone lineup is still selling well, despite the exorbitant price. . . TF International Securities analyst Ming-Chi Kuo also revealed that the iPhone 14 Pro Max accounts for nearly 60% of orders for the Pro series.
As for Samsung, the head of Mobile TM Roh said that sales of the Galaxy S22 series have grown by double digits over the past year, which indicates that its expensive smartphone is the best-selling lineup.
Big Camera Improvements
In particular, both Apple and Samsung consider the camera a notable upgrade point and one that sets the Pro line apart from less expensive products. At its Unpack event on February 1st, Samsung announced the Galaxy S23 Ultra with a spotlight on its camera system.
The tech company spends most of its time offering its advanced 200MP image sensor, wide dynamic range, optical image stabilization, autofocus, and better low-light photography. The Galaxy S23/S23 Plus still has some camera upgrades, but it lacks the 100x zoom capability or the latest 200MP sensor.
Not only that, but Samsung is also trying to appeal to people with high demands when it comes to phone photography by incorporating RAW format photography into its default photography app, resulting in unprocessed original images.
Meanwhile, Apple has also confidently introduced its camera upgrade. At the iPhone launch event on September 14, 2022, the company introduced the Pro series with optical image stabilization and excellent low-light photography.
Like Samsung, Apple also raised the resolution of its most advanced smartphone lineup to 48MP. This is a big change from the 12-megapixel figure on the base iPhone 14 series.
Endless Camera War
In addition to the biggest difference in the camera, the Pro line on the iPhone and the Ultra line on Samsung smartphones also have many other advantages over the products at the same time.
Samsung’s Ultra series contains a stylus that provides convenient support for writing, drawing and taking notes, while the iPhone 14 Pro has an additional “dynamic island” part, which improves the user’s multitasking experience. None of these features are available on the regular Galaxy S23/S23 Plus or standard iPhone 14/14 Plus.
But with processor chips, Apple and Samsung have two different approaches. The entire S23 series uses the same Snapdragon 8 Gen 2 chip. Meanwhile, Apple aggressively decentralized between the lines by equipping only the A16 Bionic processor for the Pro/Pro Max series and using the older A15 chip for the standard lineup. According to Cnet, the camera phone is becoming more and more viable, from performing everyday tasks like taking photos and making video calls, to performing complex tasks such as those used in the metaverse and AR/VR. . Therefore, as leaders in the smartphone space, Apple and Samsung will be more competitive in the camera race to become the winners.